Direct marketing is a complex subject. Not only will you be trying to put your message across as well as possible, but you will also need to make sure you don't fall foul of any of the legislation designed to protect both you and the recipient of your marketing efforts. To help you through the process, we have included links to those sites which we feel you should visit in order to gain a better understanding of direct marketing.
Associations
The Direct Marketing Association is the core trade organisation for all companies involved in direct marketing in the UK. This site should be your first point of call for information on industry guidelines and best practice, as well as forthcoming events.
The Institute of Direct Marketing is Europe's foremost educational and training centre for direct marketers. It offers a wide range of information services and training courses including seminars, diplomas and in-company training.
Regulatory Bodies
The Information Commissioner's Office site provides information about the law relating to the use of personal information. Find out here whether you need to register and how to go about it. You can also search the public register, which is updated fortnightly.
Need to contact the MarketingFile team? Call us - We're here 09:00 to 17:30, Monday to Friday
Our Lo-call (UK local rate) number is 0845 345 7755 - You can also e-mail us at Info@MarketingFile.com
Please call +44 1462 437555 if you're calling from outside the UK
